Adrian Meeker
Commercial Director at Frosts Landscapes
Years of experience in estimating, combined with a horticultural degree, give Adrian an in-depth knowledge and understanding of the industry and what is required to drive the quality agenda within the company.
How did you come to be involved in horticulture?
I’ve always known I wanted to work in horticulture. I’m from a farming background (Adrian’s family work a livestock farm in Wiltshire), and my particular interest is soil: I studied biology, geography and business studies at ‘A’ level, before going to uni at Writtle College.
Tell us about your career with Frosts to date?
During my placement year at college, I went to Frosts, where I worked for 6 month in tools, and then in the office. I enjoyed it so much, that I ended up staying on, and completing my degree part-time, so I could become part of the Frosts family. Seventeen years later, I’m still here and now the Commercial Director with special responsibility for the entire estimating department’s procedures and processes.
How do you see your role in the company?
Procurement of new business, pricing and estimating is how I spend my time now, and it’s an important role. I have to say I’m still a “soil nerd” at heart, which has to be a good thing, since the projects I work on are mostly about planting and growing. It’s great to have that extra passion for the heart of the business.
What would you like to see in terms of Frosts’ legacy 10-50-100 years from now?
My biggest source of pride to date is my involvement in the Olympic Park Project: that’s part of my personal legacy. The profile of this project, its impact and value is massive. In the future, I see Frosts continuing to give high priority to quality projects and workmanship in all that we do.
My biggest source of pride to date is my involvement in the Olympic Park Project: that’s part of my personal legacy.
What marks Frosts out from competitors?
When I think about what makes Frosts special, I come back time and again to quality workmanship and also attention to detail and understanding the expectations of the landscape architect.
Where do you see your core values and beliefs represented in what you do?
It’s producing a quality job, with spot-on attention to detail that drives me. Obviously that’s very important in the estimating process.
What’s great/important/matters about Frosts?
Frosts is a family environment. We’re successful from within. The horticultural industry is small, and good managers and staff tend to either stay with us, or if they do leave, they soon come back. With our recent management acquisition of Frosts Landscapes, we’ve developed a new atmosphere, new business, and a great environment to work in. We’re looking to inject even more fun into our work now, with more focus on soft landscaping projects.
Our supply chain knows us well and understands our standards and the commercial impact we want to make. Our construction work is still exactly the same: it’s fair and reasonable. People know what to expect from us, and that hasn’t changed. It’s about the type of work we take on, too: that matters.
How do you get inspired/what inspires you?
At the moment, plants inspire me. I moved about 2 years ago, to get a bigger garden and I’ve redesigned it myself, inspired by Piet Oudolf’s books, and his love for structure and perennial plants. The garden is about 6 months old now, and I’m really pleased with it. I don’t think of myself as particularly creative, but Piet Oudolf has a really good list of plants, which I’ve used!
Frosts is a family environment. We’re successful from within. With our recent management acquisition of Frosts Landscapes, we’ve developed a new atmosphere, new business, and a great environment to work in.
Favourite tree/plant and why?
I like plants with structure and texture, like grasses: plants that you can cut back, and then they regrow. I also like scented flowers. Spring is probably my favourite time of year, with all the new growth.
What do you like to do when you’re not working?
I enjoy playing cricket for a local team, and also badminton. I like watching sport, especially F1. I also like to go to art galleries with my partner, who is a portrait artist.